It's not enough to just be it, you have to appear to be it.
That's why at Bankinter we have decided to renew ourselves from the outside. To better communicate what we are inside: a bank which thinks about what we must think about, about you. A bank which thinks about giving you what you need: innovation, agility and security.
...and so it goes on.
Attached to the letter is an orange card. It is my "key card" and contains the security codes I need to perform operations on the internet and over the phone. I hadn't ordered a new card.
The security codes are different and it is bright orange. My old card was grey.
I phone them.
Bankinter good afternoon! How can I help you?
BH: Oh good afternoon. My name is Bob Hughes and I have just received a new key card.
Yes Mr Hughes!
BH: I didn't order a new card.
No Mr Hughes!
BH: Should I cancel my old card?
Your new card is exactly the same as your old card. Just a different colour!
BH: No it isn't.
Yes it is, Mr Hughes! Exactly the same.
BH: The numbers are different.
No Mr Hughes, have you checked the reference number?
And they are the same?
What is the number of the new card you have there Mr Hughes?
That card is not for you Mr Hughes! Please destroy it!
BH: But it was addressed to me
But it is not for you! Please destroy it!
BH: And my old card?
You can keep that, Mr Hughes. It is still valid.
My relationship with my bank has reached farce. I have decided to start making some of this public. Not necessarily because I have an axe to grind, but because it is good material.